President
Steve Marshall, youngest dealer owner at 19 in 1966, champions community success. Honored with 2017 Campbell River Chamber of Commerce Governors' Award for leadership. Proud backer of Campbell River Storm hockey and local sports. CEO of Steve Marshall Group.
Chief Executive Officer
Karl, CEO of Steve Marshall Group, garners accolades in the automotive sector like 2021 Nissan Global Award, 2020 Mazda Canada Dealer of Distinction, and 2021 Ford Motor Company Presidents Award. His leadership extends to community projects such as BC Winter Games, Campbell River Hospital, Children's Make a Wish Foundation, and Minor Hockey. Outside work, he enjoys off-road racing, skiing, and family time with his three kids.
Chief Operating Officer
Steve, Chief Operations Officer, leads Corporate Development. With 30+ years in automotive, he's deeply involved in community service, serving on boards like Royal Inland Hospital Foundation, Kamloops Hospice, and BC Winter Games. Kamloops Chamber of Commerce named him Businessperson of the Year. Enjoys golf, skiing, softball, boating, and traveling with his wife, cherishing their four grandchildren.
Chief Financial Officer
Dean is the Steve Marshall Group Chief Financial Officer. He's been in the auto industry for more than 29 years. Dean doesn't like to brag, so we'll do it for him. He is a 15 year in a row Ford Accountant Honour Roll recipient and has multiple certifications. When Dean isn't crunching numbers or spending time with family, you can't find him as he's playing outdoors or travelling.
Director of Fixed Operations
Ryan is the Director of Fixed Operations with the Steve Marshall Group. Ryan worked himself up from the bottom of the automotive business learning each piece of the operation. Born in Surrey, BC, Ryan now lives in Victoria. When Ryan isn't working he loves spending time with his young son and their 'collection' of dogs.
Director of Marketing
Ryan is an automotive enthusiast dubbed 'The Car Guy', and at the Steve Marshall Group, he's best known as 'Rye-Bread'. Raised in Toronto, he transitioned from an upbringing in service garages to specializing in marketing in 2019. Now in BC, he enjoys time with his son, playing golf, participating in car shows, and browsing old cars for sale (though storage is an issue).
Director of People & Culture
With nearly 17 years of experience in Human Resources in consumer goods and retail leadership, Jelena brings a wealth of knowledge and passion to our team. Her dedication to building strong, supportive environments is perfectly aligned with our values, and we're excited to see her positive impact on our people and culture.
Director of Information Technology
Calen brings over 20 years of experience in his field. His expertise in streamlining IT processes and implementing cutting-edge technologies will be invaluable as we continue to grow and adapt in an ever-evolving digital landscape. With a robust background in information technology and a passion for innovative solutions, Calen is set to make a lot of friends around our dealerships!
Executive Assistant
Amy thrives on challenges as the Executive Assistant at Steve Marshall Group. With her family in Campbell River, she serves as VP of Upper Island Counselling Society. Amy's outdoor pursuits include Vancouver Island trips, beach walks, and bonfires, embracing exploration near and far.
Steve Marshall Ford
Shane is the General Manager of Steve Marshall Ford. Born in Whitehorse, Shane and his family moved to Campbell River when Shane was a child. Shane has over 25 years in the auto industry. As a once CPGA professional golfer, Shane still loves the game. When he's not working or on 'a course' Shane can be found fishing and spending time with his family.
Titanium Ford
Marc is the Operating Partner of Titanium Ford in Surrey, BC. With three decades in the automotive industry Marc loves anything that moves fast. Marc's garage is filled with motorcycles and not much else. From skiing to riding dirt bikes, surfing to racing trophy trucks, he has a passion for speed. Marc is a Freemasonry and a member of the Blue Mountain Motorcycle Club.
Orchid Isle Ford
Coby, a long-standing fixture of Orchid Isle Ford, was born and raised on the Big Island of Hawaii. A true embodiment of the island spirit, Coby is passionate to his work and the brand. In his personal life, he is a staunch supporter of his wife, often seen cheering her on at rodeo and team roping events. When they aren't traveling, the couple enjoys immersing themselves in the vibrant local culture. Coby's commitment reflects his deep roots and unwavering loyalty to the community he calls home.
Rivershore Chrysler Dodge Jeep Ram
Cody is a longtime member of the Rivershore team. With decades of experience within the store, from lot staff, to sales, Sales Manager, to General Sales Manager, Cody has definitely earned his stripes in leading the Rivershore Chrysler Dodge Jeep Ram team as the General Manager.
North Island Nissan
Mike, Operating Partner at North Island Nissan, started at Steve Marshall Ford in 2004. With Carla, his wife and coworker, he enjoys watching their 4 sons in soccer and hockey. Outside work, Mike plays Slo-pitch and camps with the family. A lifelong Campbell River resident, he secretly dreams of a car collection, unbeknownst to Carla.
Vernon Nissan & Kelowna RV
Cory Dieno is the Managing Partner at Vernon Nissan. In the automotive business for three decades, Cory is a multi-award winner in the industry. His love of work and golf almost equals that for his wife Lynda. Together, prior to the Pandemic, Cory and Lynda worked closely with Special Needs adults. Family and building community are extremely important to them both.
Courtenay Nissan
Jastin got his start at North Island Nissan as a sales representative. He has been a finance manager and a sales manager. He enjoys hanging out with his friends and family. He loves traveling. As General Manager, he is looking forward to creating a culture, supporting the community with doing sponsorships and helping charities. He's passionate about helping his team grow in their career and mentoring them. He wants everyone to enjoy coming to work
Island Owl Mazda
Originally from the Lower Mainland, James made the move to North Island with the drive to start something new. With many years of experience in the automotive industry, James brings a wealth of knowledge and leadership to Island Owl Mazda. Outside of the dealership, James is a proud father to his son, Hudson. He's an outdoor enthusiast, spending his free time Dirt Biking and Snowmobiling. With those passions, it's clear that Campbell River is the perfect place for him to call home!
Pacific Nations
Born in Nanaimo, Aron's family moved to Campbell River where he graduated Carihi Secondary School and has never wanted to leave. Aron has over 2 decades in the automotive business, and he is President of Pacific Nations Auto Sales. Aron's charisma and leadership is evident on the lot and on-stage. As an amateur actor, Aron enjoys performing when he gets the opportunity at River City. Aron is married and has a precious young daughter and 2 protective dogs who love to hike, fish and camp together.
Rollin' Island Autos
Hayley has been a leader in customer service for more than 30 years and with the Steve Marshall Group for over a decade. Hayley is a board member with Cameryn's Cause for Kids Society, a registered, non-profit in Campbell River, with a mandate to provide financial assistance to local families with a child facing a health crisis. When Hayley takes time away from work, she enjoys spending it with her family, and being outdoors in the garden, camping or kayaking.
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