CAMPBELL RIVER, BC -- The Steve Marshall Group is proud to announce the addition of two well-established dealerships to its growing family: Bill Howich Chrysler, which is rebranded as River City RAM, and Campbell River Honda.
With these acquisitions, the Steve Marshall Group reached a milestone of 14 dealerships across 15 locations, continuing its dynamic growth across British Columbia. The acquisition of Campbell River Honda marks a welcome return for the Steve Marshall Group, which previously owned the store and is honoured to once again represent the Honda brand--renowned for reliability, innovation, and customer loyalty.
The transition of Bill Howich Chrysler into River City RAM is an equally meaningful achievement. This respected store has long been a cornerstone of the Campbell River community, and its acquisition signifies a full-circle moment for Steve Marshall, who now takes the reins of one of his longstanding competitors and trusted neighbors in the local automotive industry.
"We are excited to welcome both of these incredible teams into our Group," said Karl Ebdrup, CEO of the Steve Marshall Group. "Reacquiring Campbell River Honda feels like a homecoming, and taking over the Bill Howich Chrysler location is a true honour--both professionally and personally. These milestones reflect not only our strategic growth but also our commitment to people-first leadership and deep community roots."
"I want to sincerely thank Bill Howich for his trust in us to carry the torch," said Steve Marshall, President of the Steve Marshall Group. "His leadership, commitment to community, and legacy of success have shaped automotive retail in Campbell River for decades. We are committed to building on that foundation with care, integrity, and a continued dedication to the people of this community."
These two additions mark the third and fourth OEM franchise acquisition--spanning five rooftops--in just 12 months, underscoring the Group's passion for innovation, leadership, and long-term success through relationships built on trust and excellence.
About Steve Marshall Group:
Founded in 1966 in Campbell River, BC, the Steve Marshall Group has grown into one of Western Canada's most respected dealership groups, proudly offering exceptional customer experiences, community impact, and operational excellence. The Group now operates 14 dealerships across 15 locations, as well as complementary body shops and detailing facilities.
"The Vision at Steve Marshall Group is to positively impact people and our communities--team members, customers, companies, community members, and organizations. We hold an abundance mindset and believe in sharing our success and supporting others to achieve theirs." - Steve Marshall - President, Steve Marshall Group.
For more information, visit:
www.stevemarshallgroup.com For media inquiries, please contact:
Steve Davidson Chief Operating Officer
Steve Marshall Group
steve.d@stevemarshallgroup.com
